HÀ NỘI — Galaxy Studio officially opened Galaxy CineX – Hanoi Centre, the brand’s first flagship cinema, in the capital on March 6.

This marks a significant milestone for Galaxy Studio in its strategy to expand into northern Việt Nam, while underscoring the company’s direction in developing the premium cinema segment in the country.

As a flagship model, Galaxy Studio aims to create a multi-dimensional cinematic destination, where technology, service and emotions are seamlessly integrated and consistently designed to meet audiences’ rising expectations for a holistic, high-quality entertainment experience.

Speaking at the event, Chief Executive Officer of Galaxy Studio Nguyễn Thị Mai Hoa, said: “Following a period of volatility, Việt Nam’s cinema exhibition market is showing strong signs of recovery. Cinema-going habits, particularly among younger audiences, are stabilising again.

"At this stage, competition is no longer defined solely by location or ticket price, but by the quality of the end-to-end experience, from technology and service to the emotions a cinema delivers.

"For Galaxy, ‘experience’ is the keyword shaping our long-term direction; we are committed to elevating the moviegoing journey for Vietnamese audiences through a deeper understanding and the ability to personalise experiences for different audience segments.”

Located at Hanoi Centre Shopping Mall (175 Nguyễn Thái Học Street, Ô Chợ Dừa Ward, Hà Nội), Galaxy CineX – Hanoi Centre is positioned as a new cultural and entertainment destination in the capital.

With audience comfort and emotion at its core, the cinema complex is designed as a comprehensive leisure space where customers can fully enjoy the experience before, during, and after each screening.

The venue is organised into distinct zones with their own signatures, including a private VIP lounge, a curated F&B area, and themed auditoriums tailored to the diverse preferences of different audience groups, including Aqualis, Romántico, Lagom, Cine de Kids and Haatopia.

Galaxy CineX – Hanoi Centre pioneers the next-generation cinema standard in Hà Nội with the integrated deployment of three of the world’s leading projection and audio technologies: IMAX with Laser, Dolby Atmos, and Samsung Onyx Cinema LED, delivering an entirely new benchmark of cinematic experience comparable to top-tier cinemas in the United States, Singapore and South Korea.

With Galaxy CineX – Hanoi Centre, Galaxy Studio aims to make a meaningful contribution to elevating the quality of the cinema experience in Hà Nội and across Việt Nam, while further reinforcing its vision of developing a multi-tiered entertainment ecosystem, from mass-market to premium, catering to the audience’s increasingly diverse needs.

Galaxy Studio, formally known as Thiên Ngân Film Joint Stock Company, operates primarily in theatrical film distribution, film production, and cinema chain management.

As of October 2025, Galaxy Studio owns 26 cinemas nationwide and serves as the official distribution partner for major international studios from Hollywood, such as Walt Disney, Sony Pictures, and Warner Bros., as well as leading distributors from Europe and Asia. — VNS