HÀ NỘI — With an eye on greener pastures, the Việt Nam International Tourism Mart (VITM) is not only offering discounted tour packages but also giving businesses room to grow, adapt and go green as the industry shifts towards more sustainable travel.

In addition to drawing visitors with discounted tour packages, the VITM 2026 also serves as a platform for businesses to introduce new products, adapt to rapidly evolving market trends and pursue sustainable development goals.

This year's event takes place at the Hà Nội International Centre for Exhibition from April 9-12 under the theme of Digital Transformation & Green Growth Elevating Vietnamese Tourism.

Among the various forms of tourism, green and responsible travel is gaining increasing attention from both individual travellers and corporate groups. More and more, they are prioritising travel experiences that emphasise sustainability, environmental awareness and social responsibility.

This shift has created new momentum for the tourism industry, especially in the meetings, incentives, conferences and exhibitions (MICE) segment, where conference and experiential programmes are increasingly designed to be green and in-depth.

According to industry experts, the trend of combining conferences with business travel and heritage exploration is booming. Large corporations, in particular, are increasingly prioritising tourism products that incorporate sustainable development principles, align with environmental, social and governance strategies and reflect a strong commitment to social responsibility.

Vietravel presents an interactive technology experience space inspired by the Australian Great Barrier Reef ecosystem.

BestPrice Travel focuses on developing new travel products based on personalisation, real-life experiences and digital transformation. The company also promotes wellness tourism products, one of the fastest-growing trends globally.

Vietluxtour, one of the outstanding units to receive an award from the Việt Nam Green Tourism Association at the upcoming mart, actively develops green tourism programmes with many distinctive features.

Its plastic-free MICE tours combined with CSR activities in Cần Giờ and Củ Chi areas not only provide new experiences to tourists but also help the company make a mark with multinational business-to-business clients.

With its booth themed Việt Nam – Your Green Heritage Journey, Vietluxtour will offer a series of promotional deals to stimulate demand while building an ecosystem of tourism products that integrate ESG principles, helping shape a new standard for responsible tourism.

Among typical products are sea turtle conservation in Côn Đảo island, community-connecting tours in Hà Giang, cycling through Ninh Bình's heritage and the Metro Saigon Past and Present product utilising green public transportation.

At VITM 2026, Vietluxtour, set to be honoured in four categories of the Top 10 Việt Nam Tourism Awards, will introduce its latest product line for international travellers.

The new offerings are specially designed to suit a wide range of market segments, enabling the company to effectively meet the consulting and partnership needs of both customers and business partners.

“Our theme is a sincere introduction to international friends about Việt Nam's strong transformation in the era of green growth,” said Lê Hoàng Sơn, deputy general director of Vietluxtour Travel.

“It also conveys a message to our customers that we are not just selling a trip but are committed to the values of life and responsibility for the future of Việt Nam's tourism industry.”

Super deals

A highlight of VITM 2026 is the B2B networking event, drawing up to 400 international and domestic businesses. Over the following three days, the event opens to the public with a range of activities promoting destinations, introducing new products and offering stimulus packages with attractive promotions.

Hoàng Việt Travel will offer discount vouchers ranging from VNĐ200,000 (US$7.6) for domestic tours to VNĐ3 million for Asian tours, while long-haul trips will be reduced by between VNĐ4 million and VNĐ10 million.

Saigontourist Travel will provide discounts of up to VNĐ500,000 for tours to Hong Kong, Japan, South Korea and Thailand. Trips to Europe, America and Australia will be reduced by up to VNĐ3 million, described as among the best prices of the year.

Vietluxtour will also launch its summer promotion programme at VITM 2026 through both direct and online sales channels, offering heavily discounted prices aimed at making quality summer holidays more accessible.

The company is promoting domestic tours, including the Hà Nội – Đà Nẵng – Huế itinerary from VNĐ3,990,000 and the Hà Nội – Mekong Delta – Tây Ninh – HCM City tour from VNĐ4,900,000.

For outbound travel, it focuses on Southeast Asia and North Asia, with a wide selection of overland tours to China. These feature convenient four to five-day itineraries priced from VNĐ3,690,000 to VNĐ8,690,000.

Additional discounts of up to VNĐ1,500,000 are available for groups of five or more travellers who book early, two to three months before departure, for tours scheduled in summer 2026. — VNS