Lâm Đồng Province welcomes a Halal market delegation of the Malaysian Association of Tour and Travel Agents. — VNA/VNS Photo Nguyễn Dũng

LÂM ĐỒNG — Lâm Đồng Province on November 5 welcomed a Halal market delegation of over 20 members, including experts, tour operators, and leaders of the Malaysian Association of Tour and Travel Agents, who are on a four-day trip to explore local tourism and service products suitable for the Halal market.

During the trip, the delegation will survey destinations in Đà Lạt and Phan Thiết to identify tourism products aligned with Halal standards.

The programme also aims to promote Lâm Đồng’s cultural identity and signature tourism offerings to international partners, such as the Datala Waterfall, specialty coffee, Po Sah Inư Tower, the Ancient Fishing Village Fish Sauce Museum, and the "Fisherman Show – Legend of the Fishing Village.”

The initiative provides an opportunity for Lâm Đồng’s tourism businesses to meet and exchange with Malaysian counterparts, expanding partnerships, tour connections, and bilateral cooperation in tourism promotion, investment, and trade. It also strengthens Lâm Đồng’s international tourism outreach and fosters new tour routes within global cooperation frameworks.

Within the programme, Lâm Đồng and Malaysian representatives will organise networking sessions to discuss tourism development, potential investment opportunities, and cooperation agreements between service providers from both sides.

Halal market caters to Muslim consumers, encompassing products and services that comply with Islamic principles, including food, cosmetics, pharmaceuticals, and tourism. These must strictly meet Halal standards across sourcing, production, packaging, and transport.

According to the Lâm Đồng Department of Culture, Sports and Tourism, the province has welcomed more than 35,000 Malaysian visitors since the beginning of 2025. — VNA/VNS