QUẢNG NGÃI — Former Miss Universe Việt Nam H’Hen Niê has been officially named the media ambassador for the Gong Festival in Quảng Ngãi Province, a vibrant cultural showcase celebrating the living heritage of the Central Highlands.

Scheduled for the evening of November 23 at Kon Tum Stadium in Quảng Ngãi, the event carries the theme Hội Tụ Bản Sắc – Lan Tỏa Giá Trị (Converging Identities – Spreading Values). It forms a key highlight of the Quảng Ngãi Culture and Great National Unity Week 2026, alongside a ceremony announcing the Prime Minister’s decision to recognise the Kon Tum Prison Historical Site as a Special National Relic.

Raised in the Central Highlands, H’Hen Niê is celebrated for her deep connection to her roots and her enduring commitment to community and cultural preservation. Organisers hope her involvement will act as a natural bridge, bringing traditional ethnic values closer to the broader public, particularly younger generations, while inspiring travellers to explore the diverse landscapes of Quảng Ngãi.

Rather than a conventional concert, the festival is designed as an immersive artistic journey. Through the resonant chimes of gongs, traditional lullabies, harvest rituals and community storytelling, the programme will recreate the authentic rhythm of Central Highlands life. Artisans and performers across generations will share the stage, blending age-old melodies with contemporary creative flair.

Audiences can look forward to evocative performances such as Đêm Hội Cồng Chiêng, Chung Mái Nhà Việt Nam (Gong Festival, Under One Vietnamese Roof), Chuyện Kể Từ Đại Ngàn (Tales from the Great Forest) and Tiếng Chiêng Ngày Hội (Festival Gong Chimes).

Adding a modern, youthful touch, H’Hen Niê will also take to the stage herself to perform a special mashup of Con Sinh Ra Là Để Phi Thường (Born to Be Extraordinary) and Đám Mây Hóa Thành Kẹo Bông (Clouds Turned Sweet), symbolising aspiration and cultural continuity.

Beyond celebrating the distinct heritage of the Central Highlands' ethnic groups, the Gong Festival serves as an invitation for visitors to discover Quảng Ngãi – a land where the cultural tapestry stretches seamlessly from misty mountain forests to coastal islands.

The programme will be broadcast live on VTV8 and streamed via the official fanpage of the Quảng Ngãi Department of Culture, Sports and Tourism. — OVN/VNS