Central to the plan is the transformation of Hạ Long Bay into a “sleepless tourism hub”, a night-time economy that could cement Quảng Ninh’s status as “northern Việt Nam’s biggest tourism epicenter” in a new growth phase.
Protecting and promoting World Heritage is not only the responsibility of a single sector or locality, but of the entire region, the nation, and the current and future generations.
This event is a highlight of the ''Radiating Wonder Bay'' series organised by Sun Group, aimed at creating a vibrant and unique festival atmosphere that enriches the summer night experience for both tourists and locals visiting Hạ Long.
The programme featured a range of activities, including group practice sessions of the Common Yoga Protocol (CYP), Vietnamese–Indian cultural performances, a commemorative flag handover ceremony for clubs, and a beach clean-up to help protect the marine environment.
Local authorities have implemented a range of coordinated measures to boost tourism and service sectors, focusing on efforts to draw more visitors, especially international cruise tourists, and diversifying services and tour routes to Bái Tử Long Bay.
In 2024, Việt Nam surpassed Singapore to become the third most-visited country in the region, welcoming 17.5 million international arrivals - just behind Malaysia with 25 million and Thailand with 35 million.
The video was filmed shortly after BOND’s live concert in Hà Nội in October, with the all-female group dressed in traditional Vietnamese áo dài while performing Victory, one of their most iconic compositions.
During their one-day stay, 1,700 tourists from Japan will be divided into groups for excursions to Hạ Long Bay, the city itself, and possibly nearby Hải Phòng or rural villages.
Themed "Connecting heritage, leading the way to shine", the festival will feature a grand opening ceremony, DJ performances, and a high-altitude fireworks display.
The northern province of Quảng Ninh, home to UNESCO-recognised Hạ Long Bay, is expected to welcome 11 luxury cruise ships with nearly 16,000 international visitors in the first month of 2025.
The northeastern province of Quảng Ninh is planning to further make use of heritage to develop sustainable tourism, step by step becoming a regional and international linkage hub, and an attractive destination for tourists in the global tourism map.