One of eight priority tasks is promoting cultural industries, expanding the cultural market and positioning national cultural brands linked with cultural tourism.
The tranquil villages of Lào Cai Province - nestled among pristine mountains and threaded with centuries-old ethnic traditions - became a magnet for travellers during the 2026 Lunar New Year holiday.
More households in Việt Nam are moving beyond the classic Tết formula of family gatherings, home-cooked feasts, and hosting visitors. Increasingly, they are choosing shared travel as a way to unwind, recharge, and deepen familial ties.
As the Lunar New Year approaches, Mừng Village - home to the Mường people and nestled on the scenic mountainside of Cao Phong Commune in Phú Thọ Province - morphs into a breathtaking canvas.
In the days leading up to Tết (Vietnamese Lunar New Year), the Việt Nam Exposition Centre (VEC) radiates warmth not only from the blossoming peach and apricot flowers but also from the vibrant colours of thousands of new outfits -...
At the first Glorious Spring Fair 2026 in Hà Nội, Lê Gia showcased five-star OCOP fish sauce and an experiential tourism model tied to its craft village production.
The First Glorious Spring Fair 2026 is on at the Việt Nam Exposition Centre in Đông Anh Commune, Hà Nội, until February 13, offering a festive atmosphere that celebrates the intersection of tradition and modernity.
The first Glorious Spring Fair 2026 held in the Việt Nam Exposition Centre (VEC) in Hà Nội transformed over the weekend into a vibrant cultural and entertainment hub, offering a unique blend of shopping and a celebration of traditional values...
With a total of 50 performances over more than 10 days of the fair, the programme offers a variety of remarkable acts across different genres, creating a vibrant festive atmosphere.
The inaugural Glorious Spring Fair 2026 in Hà Nội is not just a venue for showcasing products, but also a captivating cultural highlight for the capital city.
At the Spring Fair, Tho unveiled a captivating green world crafted entirely from coconut leaves. Her offerings ranged from elegant flower vases and intricate baskets to whimsical creations like handbags, wedding bouquets and lively figures of butterflies, peacocks and other...