HÀ NỘI — With its rich natural assets and clearly defined policy direction, Việt Nam is steadily asserting itself as one of the region’s foremost eco-tourism destinations, striking a balance between economic growth and environmental preservation.

According to the respected travel publication Travel and Tour World, Việt Nam has in recent years undergone a notable transformation in its tourism development strategy, placing a strong emphasis on nature-based ecotourism. 

This shift is not just aligned with global trends, but represents a necessary step towards safeguarding valuable natural resources while appealing to a growing segment of environmentally conscious travellers.

Policy as a green lever

Recognising both its potential and the challenges ahead, the Vietnamese Government has moved quickly to shape a sustainable tourism development strategy. The national tourism master plan for 2021–2030 prioritises increasing the share of ecotourism in tandem with the conservation of natural resources and biodiversity.

This direction supports economic growth while also aiming to minimise environmental impact. Local authorities are encouraged to develop green tourism products and raise awareness among communities and visitors about environmental protection. 

The integration of development and conservation has become a central guiding principle, helping the industry avoid the pitfalls of overexploitation, as seen in other parts of the world.

Việt Nam is widely regarded as one of the most biodiverse countries globally, ranking among the world’s top 20 in terms of biological resources. A network of more than 30 national parks and dozens of nature reserves stretching from north to south provides a diverse array of destinations.

Sites like Phong Nha–Kẻ Bàng, Cúc Phương and Ba Bể National Parks are emerging as key attractions for nature enthusiasts. Visitors are offered not only sightseeing opportunities, but also immersive experiences such as trekking, birdwatching, camping and ecological exploration. 

These activities help foster greater environmental awareness, turning each trip into a journey of learning.

Community-based tourism

One of the defining factors behind Việt Nam's initial success in ecotourism lies in the active involvement of local communities. Community-based models provide livelihoods and also encourage residents to protect natural resources.

In the famous resort destination of Sa Pa in the mountainous northern province of Lào Cai, ethnic villages have successfully developed homestays and cultural tourism experiences. Visitors can stay with local families, take part in daily activities and gain deeper insight into indigenous ways of life.

Meanwhile, in the Mekong Delta, ecotourism linked to riverine landscapes, mangrove forests and agriculture is also gaining momentum. Local residents often serve as guides, directly participating in the tourism value chain and thus improving incomes and strengthening conservation awareness.

Beyond product development, Vietnamese tourism businesses are also embracing more sustainable practices. Many hotels and resorts are adopting renewable energy, reducing plastic waste and prioritising locally sourced products.

With its abundant natural resources, sound policy direction and strong community engagement, Việt Nam is well positioned to become a leading ecotourism destination in Southeast Asia. 

Nevertheless, the path ahead will require sustained commitment to environmental protection, careful management of development and continued improvements in service quality. 

Only by maintaining a balance between resource use and conservation can ecotourism truly serve as a green driver of growth. — VNA/VNS