WASHINGTON — The Vietnam National Authority of Tourism (VNAT) organised the Việt Nam Tourism Roadshow in Washington D.C. on November 4 evening (local time).

It marks the first stop in a series of promotion activities in the US aimed at strengthening tourism cooperation, promoting two-way visitor exchanges, and expanding connectivity between the two countries’ travel agents.

At the event, 18 leading Vietnamese tourism and hospitality enterprises and airlines participated in B2B (business-to-business) meetings with representatives from hundreds of US travel agencies, associations, airlines, and media organisations.

Many US partners appreciated the potential of Việt Nam's tourism, expressing their desire to cooperate in expanding flight routes and developing new tourism products, while strengthening the promotion of its destinations in the North American market.

Nguyễn Thị Hoa Mai, VNAT Vice Chairwoman, said that with the message “Việt Nam: A World of Experiences, Exceptional Value,” Việt Nam aims to offer US travellers rich and unique experiences that combine heritage, culture, cuisine, relaxation, and high-quality tourism products.

Since the normalisation of diplomatic relations in 1995, tourism has become one of the most important bridges, not only economically, but also culturally and in terms of people-to-people exchanges, helping citizens of both nations understand each other more deeply.

The US is one of Việt Nam's top priority tourism markets, with nearly 623,000 American visitors to Việt Nam in the first nine months of 2025.

Mai noted that the US is not only one of the largest source markets for visitors to Việt Nam but also a market with high spending capacity and long stays, typically around 12 days. Therefore, it is one of the key target markets for Việt Nam's tourism sector to attract more visitors, thus contributing to the country’s GDP growth.

Vietnamese Ambassador to the US Nguyễn Quốc Dũng affirmed that the flourishing Việt Nam-US ties and the unique history that binds the two nations provide a powerful foundation for expanding tourism cooperation and people-to-people exchanges. Travel remains one of the most effective ways to deepen mutual understanding and build meaningful connections between the two countries' people.

Following Washington D.C., the 2025 Việt Nam Tourism Roadshow in the US will be held in New York on November 6, and Boston on November 10. At each stop, the VNAT introduces Việt Nam's new tourism products, policies, and destinations, focusing on types of tourism that appeal to the US market, such as beach resorts, golf tourism, MICE tourism (meetings, incentives, conferences, and exhibitions), wellness tourism, heritage tourism, and culinary tourism. — VNA/VNS